DaDa was started from the ground up. We understand what men want and create underwear that fits. Manufactured ethically from natural fabrics with our distinctive pastels, stripes and polka dots.
DaDa was created with the intention of making mens underwear interesting. We have tried to fuse many of the things that interest and inspire us: art, style, design, photography and the great outdoors.
Welcome to the home of luxury designer underwear brand DaDa Underwear.
DaDa creates comfortable underwear styles in interesting patterns and colour-ways for the refined man. Each pair is crafted from the finest materials such as bamboo, manufactured ethically and presented in an elegant recycled ‘tea’ paper box making the perfectly unique gift for men.
Finally, a luxury designer underwear brand that is interesting rather than the endless generic offerings by big name designers and retiring sport-stars.