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  • What is DaDa all about?

    We got frustrated with the same old underwear being churned out by designer brands and high street stores and decided it was time to focus on comfort and convenience. We have tried to update mens underwear by creating super comfortable styles from soft and sustainable materials that are all ethically produced in Sri Lanka. We make underwear interesting in every way we can and keep it convenient by delivering a fresh pair every quarter with our Quarterly Underwear Club.

  • Is bamboo underwear really soft?

    Yes, incredibly soft. Bamboo fibres are broken down and spun into a yarn, which is then combined with the ideal mixture of cotton and elastane making it soft and stretchy. It’s got to be tried.

  • Do you offer enhancing underwear?

    Our Shorty is not strictly designed as ‘enhancing underwear’, but to make men feel more confident in their underwear. Our unique ‘comfy pouch’ adds volume and generally makes men feel less self conscious when in their underwear. You never know when you might end up in your underwear and even if you don’t, why not feel more confident.

  • Can I return the underwear if I don’t like it?

    Unfortunately, like all underwear retailers, we are unable to accept returns for hygiene reasons. If you are unhappy with the product, please do provide feedback and we’ll see what we can do.

  • Why is DaDa underwear more expensive?

    Every part of DaDa underwear is truly premium, which has a cost, but also a ‘feel good’ factor:

    -The fabrics we use are made using bamboo rayon and organic cotton, which is roughly twice the cost of normal cotton.

    -Our underwear is produced ethically with manufacturers that are audited regularly and pay their workers a ‘living wage’. This costs a lot more than the ‘Made in China’ label on most underwear.

    -Since, we are a small brand, our volumes are very low, which unfortunately costs more, but also ensures you aren’t wearing the same underwear as every other guy.
    -Our underwear comes in beautiful boxes made from recycled tea paper. Beats the standard plastic packaging you usually get.

    In a recent survey, 83% of customers rated DaDa their most comfortable underwear. For something we wear every single day more than any other item of clothing, we think its worth investing.

  • How does sizing work?

    We recommend you have a think about the way you like to wear your underwear and then use our measurements below to guide you.

    You wear underwear all day, everyday so it’s important to get the right fit. If you like a tight fit, go down a size and if you like it loose, go up as theres plenty of stretch to keep them snug.

    With the retro, the fabric has no stretch so use the ‘extended waist’ measurements to gauge how much room you will have.

      S M L XL
    Retro Waist Relaxed 25" 26.5" 28" 29.5"
    Waist Extended 38.5" 40" 41.5" 43"
    Suggested Waist for sizing 28-30 30-32 32-34 34-36
    Trunk Waist Relaxed 24.5" 26" 27.5" 29"
    Waist Extended 34.5" 36" 37.5" 39"
    Suggested Waist for sizing 28-30 30-32 32-34 34-36
    Shorty Waist Relaxed 24.5" 26" 27.5" 29"
    Waist Extended 34.5" 36" 37.5" 39"
    Suggested Waist for sizing 28-30 30-32 32-34 34-36
  • What is the Quarterly Underwear Club?

    The Quarterly Underwear Club is designed to take the hassle out of buying underwear. You can choose to pay monthly, quarterly or annually and we will send you out a fresh pair of underwear direct to your door every three months, turning a chore into a pleasant surprise each quarter. We will keep your underwear drawer updated with new styles and colours each season. Sign up today, you deserve it.

  • Can I purchase the QUC for someone else?

    Absolutely. Click on Quarterly Underwear Club and select 'Buy as a Gift' and you will receive a voucher to give to the recipient.  These is £50 for four pairs of underwear and the recipient then visits our site to redeem their code and select their style, size and delivery address.  A perfectly personalised gift for every man.

  • How do I change my preferences?

    At present, any changes must be made using As of early February, you will be able to login and make any changes and amendments yourself. Apologies for any inconvenience.

  • Can I choose my colours?

    You can select your preferred style and size, but colour is picked at random based on previous shipments. We are working on a way to allow choosing individual styles and hope to have that live by next year.

  • When will I receive my first pair?

    Your underwear will be sent out the 1st of the month following full payment being received, i.e. if you pay £50 for one year, you will receive your first pair early the following month. If you pay £5 a month, you will receive your first pair the month after three payments have been taken.

  • How can I cancel?

    From February, you will be able to login and cancel at any time, but until then, just email and we will cancel your subscription immediately. If you cancel after payments have been taken, but you are yet to receive a pair, we can delay cancellation.

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